Hi founder, I'm Tommy

I help tech founders succeed with their startups

Sparring partner for founders and startups bridging strategy, business, product, technology and go to market 🚀

About me

With 20 years of experience across high tech industries and a decade in the startup arena as founder, team member and advisor, I bridge the gap between strategy, business, product and market entry for tech founders.I combine business acumen with technological know-how, moving fluidly between strategic planning and practical execution. My passion for technology is coupled with a commitment to impactful innovation – ideas that can change the world.

Here's how I think about startups

Founder's Journey

A startup is about solving something very specific for a very specific target customer, who cares about that being solved so much that he pays for it so the startup makes money.Very simple.A founder's journey is about realizing ones own version of that and can be thought to flow through 7 phases across 3 parts:

Part I: The Bet
1. Idea
2. Pre-seed
Part II: The Proof
3. Build
4. Go to market
5. Fit
Part III: The Rest
6. Seed
7. Scale

This is the story how a founder takes an idea making a "bet" together with the initial investors and then "proving" it to the intended market to make it work as a real business providing a valuable solution for a specific market.Very hard.Then the "rest" follows.Even harder.To increase your chances of success, I can be your steady hand and help you across all topics, from start to "finish".

1

Idea

Map out your early stage startup what you aim to solve and for who mapping out how the product and business work to create value.This is the foundation everything else stands on so it must be solid.Do this first!

2

Pre-seed

You must demonstrate you understand what you set out to solve and for who as well as that you have what it takes to pull it off.Put together a cohesive plan and pitch with essential collateral to position yourself in the best way possible at this stage for value and opportunity while not giving away much equity.

3

Build

Put together a team and all what's needed to execute and build your product as well as initial market and business.You must understand how to be lean and establish optimal agile processes and tools to move fast and deliver.Most fail here in one way or another, but you don't have to.

4

Go to market

You already executed a strategy, a plan and built the initial market up until now. You have a start, ideally some customers waiting for what you built.Now it's time to launch and delight them.How can you maximize your chances for an optimal market entry and what do you need to have in place to execute?

5

Fit

This is what you aim for with everything - it's the proof to everyone that you have something the market wants and pays you for.It's called Product-Market Fit.You must know what to look for, what to learn and be quick to adapt to a working value proposition and product to offer so that your target customers love you and pay you.Before that you're not done.This point is the door to scaling something that works.

6

Seed

Seed funding allows you to plant that seed to grow and scale. You have something that works, you just want now to grow it.Make sure you're in perfect shape here - well, at least understand how to be in your best shape to get the capital needed and not hand out your precious equity more than absolutely necessary.A lot can be optimized here and it's all about positioning and storytelling.

7

Scale

Another chapter begins where you must scale your business on all fronts and you must understand this requires systems, tools and other aspects as you're getting more people onboard and it also becomes serious.What's requires for scaling?How to still keep the startup DNA?How to build a culture that I want?How to be the best leader I can?

Get my hands on help

Check out below what some happy founders have to say...

Happy founders

Philip Berntsen
Founder @ Frigg.eco

"Tommy has assumed the crucial position of CPO within our startup. His remarkable talent for dissecting complexity has propelled the progress of our product, effectively establishing a vital connection between business sales and tech development. Tommy's meticulous attention to detail is complemented by his capacity to envision the long-term vision, making him an invaluable asset to our team."

Roxana Porada
Co-founder @ PXL Vision

"I know Tommy professionally for more than 12 years and I got him involved when PXL Vision needed an external expert to review and advise on our digital id platform we were planning and designing. He has a rare mix of business acumen, strategic thinking and deep technical knowhow and could therefore give very valuable feedback, ideas and how to best approach from a business strategic point of view to best leverage new technologies like blockchain. I fully recommend him and his company's services."

George Mtemahanji
Founder @ Wakapay

“My startup is building a very technical complicated solution for the financial sector, and for months we were stuck until I get in touch with Tommy from a common Telegram group. I then hired Tommy as our technical advisor and I have to say that was the best idea. In a very short time Tommy has massively helped us and thank to him we are now finally in a position to raise capital from investors. As founder, I'm very happy to recommended him.”

Guillermo Goncalves
Founder @ El dorado

"The collaboration with Tommy was an excellent experience for us. A very intelligent and innovative person and creating a long-term relationship with such a unique person that provides expertise across technical, business and regulatory challenges for a disruptive business like ours has been very valuable."

Petros Timotheou
Founder @ iceep

"Tommy has an outstanding capacity to see and quickly understand how all the elements of the business should interact and work together as a single unit. He has calm and peaceful way of handling things which also translates into the outcome of his work. He brought stability, structure and composure to the day-to-day management and development of the product. This freed up our mind space giving the confidence and the time capacity we needed to focus all our energy on commercialisation of our products and services."

Michel Luarasi
Founder @ Picflow

“Tommy joined our SaaS project as an external CTO, helping us to set up the foundations for the infrastructure and overall tech setup. His foresight in developing a scalable and efficient solution architecture on AWS played an important role in scaling our SaaS beyond the MVP. Working with numerous engineers, Tommy's blend of innovative thinking and user-centric approach has always set him apart.”

What others think...

What about your startup?

Let's address what you're currently concerned about

Guides

A Founder's Journey

An overview of how I think about a startup and the journey of the founder. I think about this journey to flow through 7 phases across 3 parts.This is the roadmap, which you need to have up to date to the relevant level to properly execute your startup's strategy for success.Simple, but hard.Read the guide and make it yours.

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